Open to work, Berlin
Estée Lauder Companies, live brief / Retail concept / 2023
The Cosmetics Company Store.
Self-initiated / Concept & styling / 2024
The many faces of Christmas.
Dazz Creative & Dazzle Agency / Brand & social / 2024
Dazz / Dazzle, brand & social direction.
Alohas / Content direction / 2024
Alohas, unisex & men's campaign.
Self-initiated / Campaign strategy / 2023
After the eclipse.
Copenhagen Fashion Week / Digital direction / 2025 to present
Copenhagen Fashion Week, digital direction.
Mar Alcaide works across design, creative and art direction in fashion, concept, and craft. Currently Digital and Creative Assistant at Copenhagen Fashion Week. Selected projects span campaign direction, brand identity, and digital storytelling for fashion and culture brands, with influences rooted in romanticism, symbolism, and surrealism. Hands-on across direction, styling, design, and digital, working fluently in Adobe Creative Cloud and using AI as part of the ideation and image-making process. bymaralcaide@gmail.com LinkedIn Instagram TikTok